Posts Tagged ‘grace

25
Mar
08

“One Play” Commercial

So I was surfing around randomly just a little ago, and I ran into this commercial. Apparently its the NHL’s newest attempt at promoting the game. I’ll let you have a look at it before I give my two cents.

First off, I effin’ love it. There are so many details to it and it works on so many different levels. It incorporates vintage hockey footage, pond hockey, minor hockey, and today’s hockey. The beginning starts with probably two of the most recognizable faces in hockey, Gretzky and Crosby. It shows almost every team in the league, if not all, shows the stars of the game, the grace and skill needed to play the game and it is shown with great fluidity. The cuts between video clips are great. What ever company produced this commercial did an unreal job in making it seem like it was actually one play.

This commercial is leaps and bounds above the “I Pledge” and “Is This the Year?” commercials. It seems that the NHL may finally have taken a step in the right direction, and just in time for the playoffs. Finally.

DIGG ME 




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